Monday, July 28, 2008

Guerilla Marketing

Okay. Another pithy, "Wow-I've-never-heard-that-before!" statement:

Having a baby is expensive.

It's almost like opening up a store. (Ah, retail as a simile for parenting.) The start-up costs are huge. You have to buy fixtures (crib, dresser), gussy the place up (painting), stock up your merchandise before the first customer comes in the store (onesies, bedding, toys), and advertise (this blog [which doesn't cost anything, per se, but it does take up some of my time]).

And then, when you finally have your grand opening, people flock to the store and buy stuff.

Okay, the metaphor ends there, but after all the things that we've bought (and have been bought for us), we don't really have to buy anything else for a while -- except for diapers and other poop-related products. It's more of a wait and see so that maybe we'll need this or we definitely don't need that or I can't believe we ever lived without the other.

Either way, our bank account will be happy once we stop having to buy everything in preparation and start raking in the bucks (remember, we're selling photo rights).

1 comment:

Jen said...

I swear we are spending more money now that the baby is here. The diapers we had were too big so we went to Babies R Us for smaller ones. The onesies we had that are 0-3 months are too big so we went to Carters for smaller ones. The majority of swaddling blankets we have suck ass so we returned them at target. A large container of wipes lasts roughly two hours so we took another trip to BRU for more containers. The dog likes to pee on the baby's carpet so we had to go to Babies R Us for a baby gate for the room.

It's horrifying.